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Waugh McDonald

Insights That Matter

Our insights focus on how people make decisions about wealth, not on predicting markets. 

We write about planning, behaviour and long-term thinking to support clearer judgement over time. ​

Explore our handpicked insights, a reflection of our vast expertise in wealth management, offering you a lens into prevailing trends and informed perspectives for your financial voyage.

Planning First, Products Later 

Planning First, Products Later 

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Cutting Through the Noise

Cutting Through the Noise

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Turning Wealth into Legacy: A Strategy for Families Who Think Long-Term

Turning Wealth into Legacy: A Strategy for Families Who Think Long-Term

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Resilience Through Structure: Why We Recommend Waugh McDonald Investment Accounts

Resilience Through Structure: Why We Recommend Waugh McDonald Investment Accounts

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Why Global Families Are Choosing Independent Wealth Advisors: A Perspective from Waugh McDonald

Why Global Families Are Choosing Independent Wealth Advisors: A Perspective from Waugh McDonald

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Offshore Bonds: A Modern Structure for Cross-Border, Multigenerational Wealth

Offshore Bonds: A Modern Structure for Cross-Border, Multigenerational Wealth

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Exploring the Three Pillars of Family Governance

Exploring the Three Pillars of Family Governance

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Beyond Structure: Evolving Family Governance for a Global Generation Insights from Waugh McDonald Private Office

Beyond Structure: Evolving Family Governance for a Global Generation
Insights from Waugh McDonald Private Office

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Kenya’s Fiscal Crossroads: Why Global Diversification Still Matters

Kenya’s Fiscal Crossroads: Why Global Diversification Still Matters

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From Complexity to Coherence: Stewardship in a Changing World

From Complexity to Coherence: Stewardship in a Changing World

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Powerful Strategies and Perspectives from Morningstar UK 2025

Powerful Strategies and Perspectives from Morningstar UK 2025

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Q1 2025 Quarterly Market Commentary

Q1 2025 Quarterly Market Commentary

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The Power of Long-Term Investing: Overcoming Emotional Reactions to Tariff News

The Power of Long-Term Investing: Overcoming Emotional Reactions to Tariff News

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Navigating the 2025 investment landscape: Insights from Morningstar's global market outlook

Navigating the 2025 investment landscape: Insights from Morningstar's global market outlook

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Cash runway: An effective strategy for income-dependent portfolios

Cash runway: An effective strategy for income-dependent portfolios

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Balancing liquid and illiquid assets: A crucial strategy for Kenyan enterprising families

Balancing liquid and illiquid assets: A crucial strategy for Kenyan enterprising families

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The power of scheduled investment reviews

The power of scheduled investment reviews

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Sponsorship and Mentorship at Wajukuu Kids Club

Sponsorship and Mentorship at Wajukuu Kids Club

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Wealth 3.0: The Future of Family Wealth Advising

Wealth 3.0: The Future of Family Wealth Advising

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Mastering behavioural finance: Your key to navigating volatile markets

Mastering behavioural finance: Your key to navigating volatile markets

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Waugh McDonald Wealth Management recognised as Most Trusted International Wealth Planning Firm 2024 – Kenya

Waugh McDonald Wealth Management recognised as Most Trusted International Wealth Planning Firm 2024 – Kenya

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Shifting a patriarch’s leadership approach for future success

Shifting a patriarch’s leadership approach for future success

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Navigating the influence of wealth on family dynamics: Balancing expectations

Navigating the influence of wealth on family dynamics: Balancing expectations

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Congratulations, John, on achieving Family Firm Institute Global Education Network (GEN) Dual Certificate Graduation!

Congratulations, John, on achieving Family Firm Institute Global Education Network (GEN) Dual Certificate Graduation!

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We work with individuals and families who value clarity, discipline and long‑term thinking.

If our approach resonates, the pages that follow set out how we work, the standards we operate to and what we expect of client relationships.

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