Behaviour Over Markets 

Sep 9, 2025

Markets don’t derail plans. Emotions do.

Investors see it all currency swings, political shocks, global downturns. But the biggest threat to your financial future isn’t the market. It’s how you react to it.

We’ve seen investors panic, delay decisions due to fear, or chase trends that don’t align with their goals. That’s why our planning process is designed to reduce anxiety, improve decision-making, and keep your portfolio aligned with your long-term vision.

We help you act with intention, not impulse. We help you stay grounded, especially when it’s hardest. Because the best investment strategy is the one you can stick with.

Discipline beats drama. Let's build a plan that lasts.

 Contact us at info@waughmcdonald.co.ke